Typically, you query travel times between origins and destinations. Google Maps has been particularly popular due to their coverage and ease of accessing data. Companies such as Google, Mapbox, Microsoft, Waze, Uber, TomTom, and StreetLight primarily detect vehicle trips from smartphone application GPS pings. How can policymakers or researchers know what is happening across a city or an entire country?īig private sector data can help to complement or be a substitute for physical sensors. Automated traffic data has traditionally come from installing physical sensors on roads however, sensors can be expensive and data are only captured at the locations of the sensors. With rising urbanization and motorization leading to congestion and pollution, reliable traffic data can be critical to monitor and manage traffic.
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